See Beyond Ordinary: What It Means to Be a Seiko Lens Specialist

At Parkhurst & Co. Styling Opticians, we believe your vision deserves the same precision as the lenses we prescribe. That’s why we’re proud to be recognised as Seiko Lens Specialists — part of a select group of independent opticians chosen by Seiko Optical for their expertise, technology, and commitment to delivering truly personalised vision.

Being a Seiko Lens Specialist isn’t just about offering premium lenses — it’s about understanding how you see, what you do, and why your lenses should be as individual as you are.

👁️ What Is a Seiko Lens Specialist?

A Seiko Lens Specialist is an independent practice trained and approved by Seiko Optical to offer their full range of premium lenses, supported by advanced fitting and measurement tools.

It means:

• We’ve been personally selected by Seiko for our optical expertise and patient care.

• Our team has completed specialist Seiko training for accurate, lifestyle-based lens recommendations.

• We use Seiko’s iPad-based digital tools to capture essential measurements — including eye position, reading distance, and frame angle — to ensure every lens is tailored precisely to you.

• We are part of an elite UK network of independent Seiko partners, trusted to deliver world-class vision with a personal touch.

Being a Seiko Lens Specialist means we don’t just fit lenses — we tailor vision.

⚙️ The Technology Behind Seiko Lens Specialists

Seiko lenses are created using advanced digital surfacing technology, where every millimetre of the lens surface is individually optimised for your prescription and frame choice.

At Parkhurst & Co., we take precise measurements using Seiko’s iPad-based fitting system, capturing data such as your eye position, reading habits, and frame curvature. This allows Seiko’s design software to calculate the perfect optical geometry for your individual needs.

This attention to detail provides:

• Sharper focus across all viewing zones

• Smooth, natural transitions for varifocal wearers

• Improved comfort and faster adaptation

• Thinner, more aesthetic lenses

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💎 The Seiko Lens Collection as Seiko Lens Specialists

Seiko’s range combines Japanese innovation with the artistry of precision optics, offering exceptional clarity, balance, and comfort for every lifestyle.

👓 Seiko Progressive Lenses (Varifocals)

Each Seiko progressive design is individually crafted for your prescription, frame, and visual demands:

• Seiko Brilliance – the most advanced, fully customised varifocal for exceptional clarity and comfort.

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  Seiko Brilliance

  
  

• Seiko Superior – wide, clear visual zones and effortless adaptation for active lifestyles.

• Seiko Prime – seamless transitions between distance, intermediate, and near vision.

• Seiko Emblem – perfect for first-time varifocal wearers, with soft, easy-to-adapt zones.

• Seiko Synergy – reliable everyday performance with great balance and value.

These designs offer everything from ultimate precision to comfortable affordability — with all the benefits of Seiko’s world-class lens technology.

💻 Seiko SmartZoom and Indoor Lenses

For those who spend hours at a desk or on screens, Seiko’s SmartZoom and Indoor lenses are specifically engineered for near and intermediate distances.

They reduce visual fatigue, improve posture, and offer relaxed vision when working, reading, or using digital devices.

• Seiko SmartZoom: Digital comfort lenses that ease eye strain and reduce blue light exposure.

• Seiko Indoor Series: Tailored for office or home environments, with wider near and mid-distance zones — ideal for professionals, students, or crafters.

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🌤️ Seiko Sensitivity and Transitions® Lenses

For light-sensitive eyes or those constantly on the move between indoors and outdoors, Seiko offers photochromic and sensitivity lens options that adapt seamlessly to changing light conditions.

• Seiko Sensitivity Lenses: Subtly adjust tint to provide continuous comfort in variable light — perfect for glare sensitivity or bright working environments.

• Seiko Transitions® Lenses: Darken outdoors and return to clear indoors, offering 100% UV protection and convenience for those who prefer one pair of glasses for all situations.

These adaptive lenses help protect your eyes, reduce glare, and provide visual comfort all day long — without compromising style.

🚗 Seiko Drive & Drive X

Created specifically for driving, these lenses enhance contrast, reduce glare, and improve night-time clarity.

• Ideal for: driving in variable light and low-light conditions

• Benefit: improved focus, safer vision, and reduced reflections

  
  

🏃‍♂️ Seiko SportLens

Custom-made for curved sports eyewear and active lifestyles.

• Ideal for: cycling, sailing, running, and outdoor pursuits

• Benefit: distortion-free, stable vision even during motion

  
  

🔍 Seiko Single Vision SVII / Xceed

Digitally surfaced single-vision lenses providing outstanding clarity edge-to-edge.

• Ideal for: everyday wearers who demand precision and comfort

• Benefit: thinner, lighter, and sharper

  
  

🌈 Lens Coatings and Protection

Seiko’s advanced coatings keep your lenses clearer, cleaner, and more durable:

• Seiko SuperResistant Coating (SRC): scratch-resistant and anti-static

• Seiko BlueProtect: filters blue light without colour distortion

• Seiko RoadClearCoat: reduces glare for driving clarity

• Seiko UVProtect: blocks 100% of harmful UV rays

Every lens coating extends durability and maximises comfort, ensuring crystal-clear vision in any environment.

🧠 Knowledge, Care, and Precision

At Parkhurst & Co., our approach is personal. We don’t just take your prescription — we look at your lifestyle. Whether you work at a computer, drive long distances, or enjoy sports, we recommend Seiko lenses that suit your world and your style.

Your lenses aren’t just vision correction — they’re a tailored visual experience, crafted around how you live every day.

🌍 Independent Expertise, Global Innovation

As a family-run independent optician, Parkhurst & Co. blends local care with Seiko’s global innovation.

Being independent means we recommend what’s best for you, not what a head office dictates. Our Seiko partnership gives us access to world-leading optical design — while keeping that trusted, personal service our patients know and love.

✨ Why Choose Parkhurst & Co. as Your Seiko Lens Specialist

• ✔ Official Seiko-trained specialists

• ✔ Full Seiko lens portfolio access

• ✔ Precision fitting using iPad-based tools

• ✔ Lenses tailored to lifestyle and light sensitivity

• ✔ Independent, family-run care you can rely on

Because your eyes deserve more than standard lenses — they deserve Seiko precision, crafted around you.

🔍 Experience Seiko Vision at Parkhurst & Co.

Whether you’re exploring varifocals, digital comfort lenses, or light-adaptive designs, our team will guide you to the perfect Seiko solution.

📍 Visit Parkhurst & Co. Styling Opticians in Doncaster, Bentley, Mexborough, Goldthorpe, or Thorne.📞 Call 01302 369744 or book online at ParkhurstOpticians.com.

Seiko Lenses – Precision Crafted. Perfectly You.