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Johann von Goisern (JVG) Frames

Colour. Craftsmanship. Character.

Eyewear should feel personal — not mass-produced. That’s exactly why we love Johann von Goisern (JVG) eyewear.Handcrafted in Austria, JVG frames are known for their bold colours, layered acetates and distinctive patterns. Every design reflects individuality, creativity and European craftsmanship that sets them apart from mainstream styles.

Johann von Goisern colourful handcrafted acetate eyewear

Johann von Goisern (JVG): Bold Austrian Eyewear

Often referred to simply as JVG, this collection blends artistic design with precision engineering. The layered acetate construction creates depth of colour that changes subtly in different lighting, making each frame feel unique.

JVG eyewear suits those who want their glasses to express personality, not just correct vision.

jvg frames

A Frame That Tells a Story. 

frame jvg at parkurst and co

Each JVG frame is built using traditional acetate layering techniques. This creates subtle detailing, rich tones and visual depth that mass-produced frames simply cannot achieve.No two feel ordinary — and that’s the point.

Designed to Stand Out — Made to Wear Every Day

While the colours and patterns make a statement, comfort remains essential. Johann von Goisern frames are shaped for balance and wearability, ideal for all-day use.

Patients choose JVG when they want:

• Something different from high-street styles
• A frame that reflects personality
• Lightweight comfort with strong materials
• A handcrafted feel rather than a factory finish

Styled With Precision Lenses

We pair Johann von Goisern eyewear with premium lenses tailored to your prescription, lifestyle and comfort.

Thinner, Lighter Lens Materials
Light-Responsive Options
Advanced Lens Coatings

Why Choose Johann von Goisern at Parkhurst and Co

As independent opticians, we select eyewear based on quality, individuality and long-term comfort. JVG aligns perfectly with our styling approach — helping patients find eyewear that feels like an extension of their personality.

Available at Our Practices

Book Your Styling Consultation

Explore the JVG collection at our practices in: Doncaster | Bentley | Mexborough | Goldthorpe | Thorne Our team can help you find a frame that expresses your individuality while providing exceptional visual comfort.

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Bank Holiday Opening Hours

Please note that all Parkhurst and Co practices will be closed over the Bank Holiday weekend.

Saturday 23rd – Closed Sunday 24th – Closed Monday 25th – Closed

We will reopen as normal at 9:00am on Tuesday.

If you experience an urgent eye problem while we are closed, please contact Primary Eyecare Services on 0300 303 4922 or call NHS 111.

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Call a Parkhurst and Co branch

📍 Doncaster — 01302 369744 📍 Bentley — 01302 874433 📍 Mexborough — 01709 582315 📍 Goldthorpe — 01709 894479 📍 Thorne — 01405 740095