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Johann von Goisern (JVG) Frames

Colour. Craftsmanship. Character.

Eyewear should feel personal — not mass-produced. That’s exactly why we love Johann von Goisern (JVG) eyewear.Handcrafted in Austria, JVG frames are known for their bold colours, layered acetates and distinctive patterns. Every design reflects individuality, creativity and European craftsmanship that sets them apart from mainstream styles.

Johann von Goisern colourful handcrafted acetate eyewear

Johann von Goisern (JVG): Bold Austrian Eyewear

Often referred to simply as JVG, this collection blends artistic design with precision engineering. The layered acetate construction creates depth of colour that changes subtly in different lighting, making each frame feel unique.

JVG eyewear suits those who want their glasses to express personality, not just correct vision.

jvg frames

A Frame That Tells a Story. 

frame jvg at parkurst and co

Each JVG frame is built using traditional acetate layering techniques. This creates subtle detailing, rich tones and visual depth that mass-produced frames simply cannot achieve.No two feel ordinary — and that’s the point.

Designed to Stand Out — Made to Wear Every Day

While the colours and patterns make a statement, comfort remains essential. Johann von Goisern frames are shaped for balance and wearability, ideal for all-day use.

Patients choose JVG when they want:

• Something different from high-street styles
• A frame that reflects personality
• Lightweight comfort with strong materials
• A handcrafted feel rather than a factory finish

Styled With Precision Lenses

We pair Johann von Goisern eyewear with premium lenses tailored to your prescription, lifestyle and comfort.

Thinner, Lighter Lens Materials
Light-Responsive Options
Advanced Lens Coatings

Why Choose Johann von Goisern at Parkhurst and Co

As independent opticians, we select eyewear based on quality, individuality and long-term comfort. JVG aligns perfectly with our styling approach — helping patients find eyewear that feels like an extension of their personality.

Available at Our Practices

Book Your Styling Consultation

Explore the JVG collection at our practices in: Doncaster | Bentley | Mexborough | Goldthorpe | Thorne Our team can help you find a frame that expresses your individuality while providing exceptional visual comfort.

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Call a Parkhurst and Co branch

πŸ“ Doncaster β€” 01302 369744 πŸ“ Bentley β€” 01302 874433 πŸ“ Mexborough β€” 01709 582315 πŸ“ Goldthorpe β€” 01709 894479 πŸ“ Thorne β€” 01405 740095
Team Training Day

Practice Closure – Thursday 10 September

All Parkhurst and Co Styling Opticians practices will be closed on Thursday 10 September for a team training and development day.

Taking time to train together helps us continue to develop our knowledge and provide the high standard of eye care, eyewear styling and service our patients expect.

Thursday 10 September – Closed Friday 11 September – Reopen at 9:00am

We apologise for any inconvenience and thank you for your understanding.

Need urgent eye care while we are closed?
Please contact your local urgent eye care service or call NHS 111 for advice.