Looking Ahead to 2026: Parkhurst Opticians and the Name change to Parkhurst and Co. Styling Opticians
- estherp81
- 3 days ago
- 4 min read
As we move into 2026, we want to take the opportunity to clearly explain the next stage in the evolution of Parkhurst Opticians — and how it builds directly on the progress made throughout 2025.
If you haven’t already read it, our 2025 round-up sets the context for many of the changes now taking shape:
👉 Catch up on our 2025 round-up: progress, people and purpose at Parkhurst Opticians
From a Year of Foundations to a Year of Clarity
Parkhurst Opticians Name Change: Our Registered and Trading Names
Throughout 2025, much of our focus was on laying strong foundations for the future of Parkhurst Opticians.
This included practice moves and improvements across the group, refining how our clinics operate day to day, investing in advanced diagnostic technology such as OCT scanning, expanding services, welcoming new members of the team, and continuing our long-standing commitment to community and charitable work.
Some of these changes were highly visible — new spaces, new services, new faces — while others happened quietly behind the scenes, improving how we care for patients and how our practices run.
Alongside this progress, there was also a wider period of reflection, asking whether our name still fully represented the Parkhurst business of today.
The Parkhurst Opticians name change reflects how the business has naturally evolved over recent years. While our name is changing to Parkhurst and Co Styling Opticians, the values, people, and clinical standards behind Parkhurst Opticians remain exactly the same. The updated name simply gives a clearer picture of the wider care, expertise, and personalised approach that patients already experience in our practices.
Why Our Name Is Evolving
Parkhurst Opticians has grown well beyond what many people think of as a traditional opticians.
Today, our practices provide:
Advanced diagnostic eye care and detailed OCT imaging
Longer, more in-depth clinical appointments
A preventative and proactive approach to eye health
A broader view of health and wellbeing
Care delivered by a wider, multidisciplinary team
As our services evolved, it became clear that while the Parkhurst name remains trusted and well established, the word “Opticians” alone no longer fully reflects the breadth of care we provide.
The name Parkhurst and Co Styling Opticians better captures:
A collaborative, team-led approach
A modern independent healthcare business
The balance of clinical expertise and personalised eyewear styling
Care that extends beyond eyesight alone
This change is about describing more accurately what we already do, not changing who we are.
One Business, the Same History
It’s important to be very clear:
Parkhurst Opticians and Parkhurst and Co Styling Opticians are the same business.
There has been no change in ownership, no change in the people delivering your care, and no change in our values or clinical standards.
Patients will continue to attend the same practices, see the same familiar faces, and receive the same personalised care they trust.
The name change is about clarity, not reinvention.
Our Registered Name and Trading Names
For clarity and transparency, our registered company name remains unchanged.
A.S. Parkhurst Opticians Ltd is the legal entity under which our practices operate.
We trade as Parkhurst Opticians and Parkhurst and Co Styling Opticians.
This means:
Your contracts, clinical records, warranties, and aftercare arrangements remain exactly the same
There is no change to the business behind the name
Only our public-facing branding is evolving to better reflect the breadth of care we now provide
Using both names during the transition helps ensure continuity for patients while clearly linking our long-established history with the Parkhurst and Co Styling Opticians name.
Why the Transition Started in 2025
During 2025, our Thorne practice became the first to adopt the updated name Parkhurst and Co. Styling Opticians.
This was a deliberate and carefully planned step, allowing us to introduce the new identity in a measured way and ensure communication remained clear for patients.
A gradual transition helps us to:
Reduce confusion online and in search results
Maintain continuity for existing patients
Ensure signage, systems, and patient information remain consistent
Give patients time to become familiar with the updated name
As a result, you may continue to see both names used together throughout 2026, particularly online.
What to Expect During 2026
Over the course of 2026, we’ll continue to share information about the transition from Parkhurst Opticians to Parkhurst and Co Styling Opticians.
This will be a phased process rather than a single announcement, and we’ll explain what’s happening and why at each stage.
What will remain the same:
The people you know and trust
The practices you visit
Your care, records, warranties, and aftercare
The standard of care you expect from Parkhurst
What will become clearer is how our name reflects the modern Parkhurst experience you already receive.
Looking Forward
If 2025 was about progress and preparation, then 2026 is about clarity and confidence.
We are proud of the history behind Parkhurst Opticians and equally excited about the future of Parkhurst and Co Styling Opticians. Both names represent the same journey — one built on independent care, long-term relationships, and doing things properly.
Thank you for being part of that journey, and for your continued trust as we take this next step together you for being part of that journey, and for your continued trust as we take this next step together.
Parkhurst and Co Styling Opticians continues to provide independent eye care across Doncaster, Bentley, Thorne, Mexborough and Goldthorpe.
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